Morning show rebranding for the most listened-to radio station in East Germany
MDR JUMP Good Morning Family!
MDR JUMP starts the day with the "Good Morning Family".
The “MDR Jump Morning Show” with Sarah von Neuburg and Lars Christian Karde will become the “MDR Jump Good Morning Family”.
OPENER
The Good Morning Family 1
The Good Morning Family 2
CUTS
Midfield
Organics
More Edge
"It's always impressive how jamXmusic manages to make branding like 'The MDR JUMP Good Morning Family' musically tangible and translate it into such a catchy logo. It perfectly captures our vibe and our idea. Fantastic!"
Gunnar Mandler, Head of Trimedia Promotion at MDR JUMP
